For a hospital, being visible online is important because many people now search on google before choosing a doctor or hospital.
So our main focus was to improve ascent hospital’s online visibility and help more people find their services through search.
Here comes the Gilead digital approach,
For Gilead Digital, the goal was not just to increase website traffic. It was about understanding what people were searching for and helping ascent hospital appear in those searches. We worked on SEO and content to gradually improve the hospital’s online presence. and make the information more useful for people searching for ENT and other related treatments across india .
Metrics for Ascent in 16 months
Below are the results over last 16 months. The website is now getting strong visibility on google, with 14.5M+ impressions and 106K+ clicks in 16 months.
1) Clicks - How many times people clicked on Ascent Hospital’s website from google.
2) Impressions - How many times the hospital’s website appeared in google search results. It doesn’t mean they clicked but they just saw it.
Standing out in search is our next biggest achievement. Before we started we used to get 10 clicks per month now we are at 700+ clicks only through Google search console, and overall traffic per day all-together (direct traffic + Referral Traffic + Organic ) is 1000+
Ascent Hospital is in a competitive healthcare space, with hospitals like KIMS Al Shifa, Aster, Apollo, Manipal and other local hospitals also competing for people searching for ENT services. Our focus was to make ascent more visible for relevant searches. This is especially important because ascent offers a wide range of ENT services, including cochlear implants, sinus and rhinology, audiology, sleep related treatments, head and neck care and more.
Why this matters for Gilead,
The ascent hospital project is an example of how Gilead Digital uses SEO, content and digital strategy to help businesses reach the right audience online. The journey is still ongoing but the growth so far shows that consistent useful content and the right digital strategy can make a real difference.
