InsuranceHub is a trusted platform offering tailored insurance solutions for diverse needs. Over the past 5 years, we have successfully managed its SEO strategy, achieving steady traffic growth and enhanced online visibility. Explore the detailed case study below

Highlights

  Overall Metrics

• Organic traffic has skyrocketed, showing significant growth compared to initial levels.

• Clicks have improved by 54% over the last 8 months, according to Google Search Console.

• Comparing 2021–2022 with 2023–2024, leads have surged from 2,187 to 29,605, reflecting a 1,254% increase.

Organic Keywords

• Total Organic Keywords: Improved from 600 to 2,800, representing a substantial growth in visibility.

Backlink and Domain Growth

• Backlink Count: Increased by 3.3%.

• Referring Domains: Improved by 6.5%, contributing to stronger domain authority.

Top Keyword Rankings

• Top 5 Keywords: Increased by 142.5%, highlighting a focus on high-value terms.

• Top 10 Keywords: Improved by 141.4%, further boosting relevance and traffic potential.

Organic Traffic 

Comparing organic traffic growth between 2022 to 2024, showing an increase from 7239 visits to 47390 visits. This reflects a remarkable growth rate

Organic Keywords

Last 8 Months:

• Clicks: 40.8K

• Impressions: 2.2M

• Average CTR: 1.9%

• Average Position: 21

Previous 8 Months:

• Clicks: 26.5K

• Impressions: 1.61M

• Average CTR: 1.6%

• Average Position: 21.5

Key Insights:

• Click Growth: The last 8 months recorded a 54% increase in clicks, reaching 40.8k compared to 26.5k in the previous period.

• Impression Growth: Impressions improved by 36.5%, from 1.61M to 2.2M, reflecting enhanced visibility in search results.

• CTR Improvement: The CTR increased from 1.6% to 1.9%, signaling improved relevance and engagement with search queries.

• Position Stability: The average position remained relatively stable, improving slightly from 21.5 to 21, indicating consistent ranking for target keywords.

Backlinks

The data shows a 3.2% growth in backlinks and a 6.5% increase in referring domains from 2021 to 2024, reflecting improved link-building efforts. Full Backlink List

Keywords Improvement