Highlights

Over the past 2 years, we have successfully managed its SEO strategy, achieving steady traffic growth and enhanced online visibility. Explore the detailed case study below:

Status before SEO:

• Previously the site was not performing well in search engines. The low visibility of the website makes it difficult for users to discover in search results.

• The slow page speed of the website leads to reduced user engagement and lower search rankings.

• The site was facing an issue of lowest number of keyword rankings in top search results. This will contribute to low organic traffic and restricted audience reach.

• A weak backlink profile hindered domain authority, which will reduce credibility and competitive positioning.

• Minimal search presence in search engines resulted in fewer impressions and clicks, affecting overall performance.

• Lack of strategic content optimization limited the website’s ability to rank effectively and drive engagement.

Growth Analysis: 2023–2025

Organic Keyword Performance Graph(SEMRUSH):

The graph shows a significant rise in the number of organic keywords ranking from 2023 to 2025, demonstrating the website's enhanced visibility across multiple search engine result positions. 

The graph shows steady organic keyword growth, reaching 535 ranked keywords, with an increasing number in Top 3, 4-10, and 11-20 positions. The rise in SERP features (green) indicates improved visibility, driving higher organic traffic and search rankings.

Keyword Ranking KPI - 2023:

The table represents Keyword Ranking KPI for 2023, showing baseline rankings for targeted keywords in the ENT niche. Most keywords are currently ranked 101+, indicating low visibility, while a few are performing better (e.g., "Best Treatment for Sinusitis in Bur Dubai" at 40 and "Best allergy specialist in Dubai" at 28). This highlights the need for SEO improvements, including content optimization, backlinks, and local SEO strategies. A focused approach can significantly enhance rankings and drive more organic traffic.

Keyword Ranking KPI: 2023-2025

The table highlights Keyword Ranking KPI (2023-2025), showing significant improvements in search rankings over time. Initially, most keywords were ranked 101+, indicating poor visibility, but they have now moved into top positions (1-9) in search results. Critical terms like “Best ENT Specialist in Burjuman” and “Ent clinic Bur Dubai” now rank Position 1, showcasing the effectiveness of SEO efforts. 

Keywords that were previously unranked are now appearing on page one, driving higher organic traffic. This improvement reflects successful on-page SEO, backlinking, and content optimization strategies. Continuous efforts in content expansion and local SEO will further solidify these rankings.

Keyword Ranking Improvements(2023-2025)

Top 5 Keywords: 

• Previous:5

• Current:101

• Increased by 1920%, emphasizing a focus on high-value search terms.

 Top 10 Keywords: 

• Previous: 20

• Current: 148

• Improved by 640%, further strengthening search relevance and traffic potential.

Key Performance Insights:

• Clicks: The Clicks has increased by 126.56% in the last 6 months, from 1.92K to 4.35K.

• Impression: The impressions have Increased by 137.69%, from 130K to 309K, which enhances search visibility.

  
  

Google Search Console Reports (Past 6 months & 1 year):

The graph represents total clicks (4.35K) and impressions (309K) over time, showing a clear upward trend. The CTR (1.4%) and average position (29.2) indicate improving visibility and ranking in search results. This growth reflects effective SEO strategies, leading to higher engagement and organic traffic.

This detailed comparison highlights the last 6 months vs. previous 6 months, showing a significant increase in clicks (1.99K to 4.35K) and impressions (130K to 309K).The rising trend confirms the effectiveness of content optimization and keyword targeting efforts.

The image shows a significant increase in organic traffic, with total clicks reaching 6.27K and impressions growing to 439K over time. The steady upward trend indicates successful SEO efforts, improving visibility and ranking despite a stable CTR (1.4%) and average position (29.5).

Google Search Console Insights:

Clicks Increase:

• Previous: 1.92K

• Current: 4.35K

  Clicks increased by approximately 126.56%.

Impressions Increase:

• Previous: 130 K

• Current: 309 K

  Impressions increased by approximately 137.69%.

Last Year:

• Clicks: 6.27 K

• Impressions: 439 K

  The Google Search Console (GSC) insights show a 126.56% increase in clicks and a 137.69% rise in impressions, highlighting significant organic growth. These improvements indicate enhanced search visibility, higher engagement, and better keyword rankings. Last year’s total of 6.27K clicks and 439K impressions confirms the effectiveness of ongoing SEO strategies.

Organic Traffic Growth (2023–2025)(SEMRUSH):

Organic Keyword TREND(SEMRUSH):

The image displays the Organic Keyword Trend from SEMrush, showing a steady increase in keyword rankings over time. The graph highlights growth across different ranking positions (Top 3, 4-10, 11-20, etc.), with a noticeable rise in high-ranking keywords. 

The presence of SERP features (green) suggests improved visibility through rich results. This upward trend indicates successful SEO efforts, including content optimization and strategic keyword targeting. Continuing this momentum will further enhance search rankings and organic traffic.

Search Features TREND(SEMRUSH):

The image shows the Search Features Trend from SEMrush, highlighting growth in SERP features such as Image Pack, People Also Ask, and Local Pack. The steady increase indicates improved visibility in search results beyond traditional rankings. 

Higher representation in SERP features enhances click-through rates (CTR) and brand authority. The recent spike suggests successful optimization efforts for featured snippets, local SEO, and multimedia content. Continuing to target rich results will further boost organic traffic and engagement.

Backlink & Domain Growth (2024–2025)

Keyword Ranking Progression (2023-2025)

Here’s an overview of the website’s keyword ranking improvements:

• Top 5 Keywords: Grew from 5 to 101 (1920% increase).

• First Page Keywords: Increased from 20 to 148 (640% growth).

• Second Page Keywords: Expanded from 23 to 64 (178.26% growth).

Total Ranking Keywords: Surged from 91 to 535 (487.91% increase).

SEO Performance Summary – Ascent ENT Specialty Centre

• Significant Organic Growth: Website visits increased from 5 to 1,745 per month, showcasing steady and sustained traffic growth without paid campaigns.

• Improved Search Visibility: Clicks rose by 126.56% and impressions by 137.69%, reflecting enhanced engagement and search rankings.

• Keyword Ranking Surge: Total ranking keywords expanded from 91 to 535, with top-ranking keywords (1-10) showing remarkable growth.

• Backlink & Domain Strength: Backlinks grew by 31%, and referring domains increased by 7%, improving domain authority and credibility.

• Enhanced SERP Features: Increased presence in Image Pack, People Also Ask, and Local Pack, boosting CTR and brand visibility.

SEO Strategy Success: Effective content optimization, keyword targeting, and technical improvements have driven long-term organic performance.